01

INTRO

02

WORK

03

PROFILE

04

SERVICES

Let’s

talk ↗

DNJ STUDIOS.

← BACK TO WORK

Case study — Nº 2

Rest Day PJ

Rest Day PJ

Rest Day PJ

Brand direction and Shopify experience for a recovery-focused sleepwear label.

Brand direction and Shopify experience for a recovery-focused sleepwear label.

Brand direction and Shopify experience for a recovery-focused sleepwear label.

2025 ·

Brand & eCommerce

01 CHALLENGE

Rest Day PJ had a strong recovery-focused product idea but needed a more cohesive brand and a clearer eCommerce experience.

02 APPROACH

I refined the brand direction and voice, redesigned the Shopify experience and structured products, collections, bundles and customer touchpoints. I also developed launch content, email flows and conversion-focused improvements across the customer journey.

03 RESULT

A connected brand and shopping experience designed to make the product easier to understand, trust and purchase.

A connected brand and shopping experience designed to make the product easier to understand, trust and purchase.

A connected brand and shopping experience designed to make the product easier to understand, trust and purchase.

Services

Brand direction, Shopify design, eCommerce UX, content, email design.

Next case study

CAT Workwear

← Back to all work

Available for select projects

Available for select projects

Let’s talk.

Let’s talk

DNJ Studios © 2026 · Sydney, Australia · Based on Gadigal Land, I acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of this land. I pay my respects to Elders past and present.

DNJ Studios © 2026 · Sydney, Australia · Based on Gadigal Land, I acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of this land. I pay my respects to Elders past and present.

Instagram

Email